Our Story

In the summer of 2008, founder Ashley was asked to host a cheer camp for Strack Intermediate. At the time, Ashley was a cheerleader for the Houston Texans and was excited about the opportunity to go back and work with the middle school where she once cheered. Little did she know, but that very camp would be the foundation on which Sideline Spirit would be built.

With the emergence of all-star cheerleading programs, Ashley began to recognize that school cheerleading teams were being underserved. They needed the support of a company whose focus was not divided….and so, Sideline Spirit was born.

Over the years the camp has multiplied, and today Sideline Spirit is the proud host of dozens of intermediate, junior high and high school cheerleading camps throughout Houston. Sideline Spirit opened a training facility located in Spring, TX back in 2012 to offer school cheerleaders and aspiring school cheerleaders a home base to train and focus on skills needed for school cheer.